DDN BLOG

2016 marked IBC’s highest turnout with 55,768 attendees from 160 countries. Industry experts from across the globe in post-production, broadcast, and CDN gathered to present their latest innovations in the most intense environments for the creation of content for entertainment and new media. It was particularly thrilling to see the winner of the IBC 2016 Judge’s prize, DDN’s first-ever customer, NASA, deliver their acceptance speech live from the International Space Station. NASA operates its own 4K UHD channel and allows users to view live broadcasts from a variety of devices.

Meanwhile, at the DDN booth, there was a similarly high turnout as our team of experts discussed the impact that DDN’s high-density, industry-leading storage has had on post-production workflows with high frame rates in the latest formats. DDN’s MEDIAScaler®, winner of NAB’s Best of Show, drew a big crowd, illustrating how DDN technology accelerates media workflows end-to-end and supports hundreds of concurrent media streams.

This year, Empress MAM engaged attendees in the DDN booth with a live demo of their Media Asset Manager. DDN and eMAM collaborated to release a joint solution brief for IBC that highlights the seamless integration of eMAM with MEDIAScaler to manage, archive, find, and restore large volumes of valuable media content quickly and easily.

Not surprisingly, this year’s theme focused on current industry changes, from the increasing importance of cloud to emphasis on high resolution workflows like HDR, 4K, and 8K. Legendary film director Ang Lee won IBC’s 2016 International Honor for Excellence, and in his acceptance speech, he predicted a new era in filmmaking, with 120fps and 4K becoming the new standards.

Given that IBC immediately followed the Olympics, sports broadcasting was a hot topic. A major highlight included a presentation on the 8K production of the Rio Olympic games.

There was significant chatter among attendees about how the greatest media innovations of the last few years have now become the industry standard. People talked about broadcasting in 8K and performing edits in real time; producing feature-length films in 3D at 240fps; and distributing petabytes of video content worldwide. What used to be novel is now commonplace. For that very reason, companies like DDN remain at the forefront of storage vendors for the Media and Entertainment industry.

  • Matthew Garnese