DDN BLOG

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Whether in post-production of the latest hit television shows like Black Sails, or broadcasting the World Series, M&E workflows are complex beasts—and are constantly evolving. How are media leaders manage all the data associated with ingest, transcode, editing, color correction, playout, archiving, etc. without losing performance. Well, if you’re Major League Baseball, you put DDN in your starting lineup to deliver a win across high-performance storage, cloud, and archive.

Ingest, Edit, Transcode, Collaborate, Deliver

As M&E workflows become ever-more collaborative, they are frequently managed across multiple sites on the globe. Data growth in these areas requires cost-effective, high-performance storage solutions but with unique collaboration features. Most technology vendors who service media organizations take a specialized approach, and so they fail to see the big picture – the ideal solution in this diverse industry needs to address high-performance storage requirements, optimize collaboration, and deliver secure archiving at a low cost.

Diversity of media workflows is, and has always been, the biggest infrastructure challenge in the industry. It hasn’t been cost-effective to centralize data across high-performance storage, cloud, and archive, much less in a single solution…until now. With DDN, this is no problem, and that’s because only DDN delivers the industry leading performance and capacity for tier one workflows, and award winning cloud storage for collaboration and cost-effective, automated archiving to any archive target.

So, how can a media company stay ahead of the curve in such a highly competitive and innovative industry? First, you need technology to support the latest standard formats, like 4K, 8K, UHD, HDR, and IMF; second, the ability to support the bandwidth of 10, 40, and 100 Gb Ethernet. DDN Storage is uniquely positioned as an industry innovator and is powering the latest trends in post-production and broadcast.

DDN Steps up to the Plate for You

With over 600 M&E customers, DDN has solved some of the most complex issues in the industry with solutions that deliver the highest levels of density, speed, and scalability. DDN powers the workflows of some of the industry’s biggest post-production and broadcast systems, and these steps in the workflows come together seamlessly in DDN’s industry-leading end-to-end solutions.

DDN MEDIAScaler

DDN MEDIAScaler, winner of “Best of Show” at NAB 2015, is the world’s fastest converged platform for media workflows. It was recently selected by MLB as the solution to manage their DIAMOND System, which manages a 40 petabyte tape-based archive system. Check out MEDIAScaler at NAB 2016, booth SL #8016, or here online to see how customers like MLB are using it to drive their next level of workflow innovation.

For more information, take a look at these M&E use cases.

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  • Matthew Garnese