DDN BLOG

On June 23 at the Double Tree Hotel in Culver City, some of the digital storage industry’s greatest minds and biggest names got together at the Creative Storage Conference to discuss the latest storage and technology trends, requirements, and challenges facing media and entertainment. The theme for this year’s conference, which was celebrating its 10th anniversary, was The Art of Storage. Across all the keynote speeches and panel discussions, a major topic emerged: object storage and cloud in media applications. DDN’s Michael King presented use cases of innovative media giants, universities and research networks all moving to object storage for collaboration and cost-effective archive.

The Big Picture at Creative Storage 2016

Of the seven panel discussions at Creative Storage, two centered on collaboration and workflows in the cloud, one on active archive in the cloud, and one general discussion of archive—only two panels on the agenda dealt with solid-state storage and tier-one workflows. Why so much emphasis on object? For one, it provides a cost-effective solution for the massive data growth seen in the industry. More data is being kept than ever before, and also for longer periods of time. Additionally, object storage is becoming the standard for active archive applications because of its performance and cost benefits.

With such heavy emphasis placed upon the benefits of object storage for media and entertainment, it is important to remember that this technology has many use cases beyond archiving like collaboration, hybrid cloud, file sync and share and digital distribution. High performance file storage is still the preferred way to go to do editing, ingest, transcoding, and other data-intensive tier one workflows. But then, once those particular parts of the workflow are completed, migration of those media assets to an object storage solution allows for file speed access with the added benefit of geographic redundancy and better collaboration.

So while the requirements of high-performance storage solution for bandwidth intensive workflows are necessary, the benefits of object and Cloud solutions are becoming driving forces in the industry.

Moving Forward

In reality, creative professionals generating and processing content for a global audience aren’t necessarily concerned about file storage vs. object storage and cloud storage—what they really want is their media files when they need it. But in order to power their creative efforts into the future, a combination of these different technologies is the best way to go.

At Creative Storage 2016, we learned where digital storage for media and entertainment wants to go, which is progressively higher into the Cloud. On the other hand, especially for post-production environments, the majority of the workflow interactions must happen on a high performance file system.

To learn more about how DDN is powering the latest innovations in Media and Entertainment at companies like Deluxe Entertainment Services Group, visit our media solutions page or speak with a media industry expert.

  • Matthew Garnese