We’ve all heard the expression, “The world is getting smaller.” Initially, it was in reference to the advancements in aviation from the days of train and automobile travel that brought people together more quickly. Today, certainly, it is in reference to our ability to work from almost any place in the world and communicate and collaborate as though we were sitting next to each other in the same office. This small world phenomenon has allowed us to move jobs – or portions of them, based on advanced skills or labor rates – all over the world.

For time-sensitive industries, including film post-production, this has also meant attempting to deploy a ‘follow-the-sun’ working process to speed completion of projects and reduce costs. Traditionally, cities like New York, Los Angeles, Mumbai and London have had large concentrations of post-production talent. They also happen to be well distributed around the planet from a time-zone perspective. As such, if it were possible to have the assets of a post-production project in each of those cities, you could have someone working normal business hours and yet have the project actually worked on 24 hours a day, 7 days a week. This follow-the-sun approach has a lot of power to speed production, get content out to the market sooner and make projects more profitable. Sounds great, right?

However, actually getting these assets distributed correctly, consistently and in a timely fashion, while also keeping them synchronized, can be very difficult and requires a high level of sophistication. At the same time, post-production houses need to maintain a sense of financial viability. The solution to these problems needs to be simple to set up, scale and administer. Most post-production project margins are directly related to the ability to hit these timely deadlines. The distribution and collaboration system that supports this follow-the-sun working process will help post-production houses meet these demanding deadlines and possibly help them to deliver early, but it cannot be overly expensive or require a lot of IT staff or the margin benefit is lost.

Are you interested in implementing a follow-the-sun approach to help solve your archival and big data dilemmas? Click through to learn more about how DDN has partnered with ASG to bring Hollywood to Bollywood, and cut cost effectively to make the world a smaller place for post-production organizations.

  • Michael King
  • Michael King
  • Sr. Director Marketing Strategy & Operations
  • Date: September 30, 2013