A storm is brewing in the media and entertainment industry, and I’m not talking about the buzz around the Today Show’s ratings or if Matt Lauer will be leaving the morning TV news program. The storm I’m talking about is the proliferation of cloud technology, and how media and entertainment companies need to prepare to embrace it.

At 2:30 p.m. on Monday, April 8, I will be speaking at the NAB Cloud Computing Conference at the Las Vegas Convention Center, N249 North Hall. My presentation, “Cloud-Based Multimedia Storage, Seeing the Bright Spots in the Clouds,” will look at the trends driving cloud storage adoption, the three types of cloud implementations and how the technology accelerates the digital media workflow – create, collaborate, distribute and archive.

And while industry adoption has been gradual, the value of cloud storage technology for media and entertainment companies is far-reaching, making the transition from local networks to the cloud unstoppable. Today, cloud infrastructures are helping broadcast, film, post-production, VFX, animation and service provider companies improve collaboration, streamline distribution, and facilitate deployment of “active” archives and disaster recovery solutions.

For example, in the past, graphic illustrators and designers had to be centrally located in creative hotspots around the world, cities like Tokyo and New York City. With cloud technology, these barriers are removed, and media and entertainment companies can find creative talent from cities worldwide. This allows companies to hand off projects from one creator to the next and take advantage of the 24 hour work cycle.

Additionally, advancements are being made to enable real-time collaboration in the cloud. Creators soon will be able to simultaneously work with colleagues from anywhere in the world on different components of the same project, frame-by-frame with full compositing and visual integration. Even video production has begun its move to the cloud. For example, YouTube is providing its users with rudimentary video editing capabilities.

Preparing for the cloud is about learning what cloud storage infrastructure – private, public or hybrid – will best meet your company’s needs, what are the differences and how much does it matter? I’ll cover these questions during my presentation at NAB next week, and I hope to spark some conversation on who the winners and losers will be as the media and entertainment industry accelerates its transition to working in the cloud.

To learn more about how cloud technologies are accelerating the digital media workflow, please join me at 2:30 p.m. in N249 North Hall of the Las Vegas Convention Center or stop by DDN’s booth SL6610. Hope to see you there!

  • Dave Fellinger
  • Chief Scientist, Strategy & Technology
  • Date: April 4, 2013