DDN Storage Helps Standard Cognition Revolutionize the Consumer Shopping Experience With Fully Autonomous Check-Out

DDN Storage Accelerates Machine Learning, Simplifies Massive Data Set Analysis, and Enables Real-Time Recognition of Consumer Shopping Baskets

SANTA CLARA, Calif. – March 27, 2018  

DataDirect Networks (DDN®) today announced that Standard Cognition has selected DDN’s high-performance IME® SSD-based storage for its autonomous checkout solution – an AI-based system that lets consumers shop and pay without scanning or stopping to check out. By combining its complex deep-learning algorithms and cameras with DDN’s intelligent, highly scalable AI-enabled storage platform, Standard Cognition can identify shoppers and the items they select, and automatically bill them in real time as they exit the store.

Standard Cognition – recently recognized by Fast Company magazine in its “Most Innovative Companies” issue – needed a scalable intelligent storage solution that could seamlessly handle continuous data acquisition from multiple cameras, deliver real-time analysis of the data, offer low-latency response for random and unstructured large data set reads, and effortlessly manage complex deep-learning training algorithms. DDN’s EXAScaler® ES7K® File Systems Storage and IME240™ SSD AI Storage System provided all of that and more.

“DDN’s scalable, high-performance storage technologies are ideally suited for our deep-learning platform – but what really sets DDN apart is its comprehensive knowledge and expertise not just in storage but in our entire architecture, as well as its dedication to solving our most complex challenges,” said Jeff Hsu, intelligence and logistics manager, Standard Cognition. “DDN’s engineering and support teams are truly exemplary and make DDN a valued partner.”

Tweet this: .@StandardAI selects @ddn_limitless to support development of fully autonomous check-out solutions for retail − #AI #machinelearning

“The Standard Cognition team set out to massively disrupt retail checkout, and has made swift progress with the world’s top retailers thanks to its solid technology and small store footprint,” said James Coomer, vice president of product management, marketing and benchmarks, DDN. “Their environment exemplifies the technological and commercial needs that are creating demand for a new class of storage solutions. With our deep experience and proven technologies in AI, HPC and large-scale computing, DDN is uniquely positioned to deliver analytics and machine learning results with an efficiency and acceleration never achieved before, and push the boundaries of what is possible.”

The DDN EXAScaler ES7K File system and IME240 SSD AI storage solution enables organizations to overcome the challenges and inefficiencies caused by I/O bottlenecks. DDN’s IME scale-out, software-defined, flash storage interfaces directly to applications and secures I/O via a data path that eliminates file system bottlenecks. With DDN, Standard Cognition is realizing true flash-cache economics with a storage architecture ideally suited to Deep Learning and Machine requirements.

Delivering to the needs of customers like Standard Cognition demonstrates that DDN, with its proven leadership in the high-performance computing arena, provides the technology, expertise, flexibility and agility to meet the dynamic storage requirements of the fast-moving AI and machine learning space.

Supporting Resources

About DDN
DataDirect Networks (DDN) is the world’s leading big data storage supplier to data-intensive, global organizations. For 20 years, DDN has designed, developed, deployed and optimized systems, software and storage solutions that enable enterprises, service providers, universities and government agencies to generate more value and to accelerate time to insight from their data and information, on premise and in the cloud. Organizations leverage the power of DDN storage technology and the deep technical expertise of its team to capture, store, process, analyze, collaborate and distribute data, information and content at the largest scale in the most efficient, reliable and cost-effective manner. DDN customers include many of the world’s leading financial services firms and banks, healthcare and life science organizations, manufacturing and energy companies, government and research facilities, and web and cloud service providers. For more information, go to or call 1-800-837-2298.

Media Contacts:

Kurt Kuckein
Director of Marketing

IGNITE Consulting, on behalf of DDN
Linda Dellett, 303-439-9398
Kathleen Sullivan, 303-439-9365
©2018 All rights reserved. DDN Storage, DDN, EXAScaler and IME are trademarks owned by DataDirect Networks. All other trademarks are the property of their respective owners.

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